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About Us

A Little Bit About Us

The Pie Bakery was founded by local lad Matt Cunnah in 2011, and has become a roaring success locally, with rave reviews from customers and in the press.

Matt’s captured the hearts of Hull with his gourmet pies and s’rolls, and these days his brand, known simply as ‘Pie’, is one of Hull & East Yorkshire’s most well known and well loved brands. They’re even now known affectionately as ‘The Pie of the Tiger’ since their pies became available at the KCOM Stadium.

Here, Matt and his team answer a few burning questions to give you a flavour of what they’re all about.

How it all started...

How did Pie get started?

“The original plan was a deli – I’d always wanted to have my own deli and utilise my experience as a Chef.

Following a few years of being in bands, making tunes and working as a Chef, I went off to France and then Canada to ski and work in restaurants and chalets. After a year of living in Canada, I went to a Thanksgiving meal and wanted to splice a British classic with a Canadian staple, so I made a BBQ Pulled Pork Pie. Everyone totally loved it.

When I finally returned to the UK, I didn’t want to just fall back into my old life; I wanted to do something different. So, I started a deli in Hull’s Old Town selling gourmet sandwiches, olive pots, and homemade soups and stews, but it quickly became obvious that the pies we sold were the stars of the show. We had people flocking from all over the city to come and try them, and within a few months we were No. 1 on TripAdvisor.”

Matt, Founder & Director

Keeping up with the pace at events...

What has been your favourite Pie event?

“The first event I worked was Yum Food Festival in 2014, and it was brilliant. We had cobbled the stall together with old bits of equipment and everything was wobbling around. I spilt gravy all over myself. I remember uttering a few choice words about my beloved!

But Matt and Jim who worked in the kitchen with him worked their absolute socks off to bake enough pies for the event, and once it got going I couldn’t believe the response. It was so exciting to witness the buzz about these products firsthand by talking to customers and handling the huge queues!

On the first day we sold out, and again on the second day. We brought extra pies down to the event but we had to keep some back to ensure we could manage all three days. It was a manic and heady few days.

Since then, we’ve drastically improved our events set-up and traded at major events across the region. The shifts are long and hot work but it’s exhilarating and immensely rewarding serving the queues and hearing the passionate feedback from our customers.”

Kate, Project Manager & Matt’s Fiance – AKA ‘Mrs Pie’

All about the fillings...

What's your favourite pie and why?

“I’d have to say it’s the BBQ Pulled Pork. It’s one of the reasons I started the business, it’s one of the most innovative flavours and it just tastes so good.


Ever since we started, it’s been one of the most popular choices on our menu, which is why we’ve now included it in our gluten free range as well.”

Matt, Founder & Director

Who ate all the pies?

How many pies do you think you've eaten since you started?

Well, we’ve been trading since November 2011, and I would say I’ve had at least one pie on average every day since then, excluding the occasional Sunday. So, maybe around 1800.”


Matt, Founder & Director

Awards and Accolades...

You've won quite a few awards - which one has meant the most?

“That’s an easy one – in 2015 we won the Remarkable East Yorkshire Tourism Award for Best Food Provider. We’d spent the past few years getting quite a lot of publicity and building quite a following, and when we got nominated I thought it was amazing, but then when they read out our name as the winner, I just couldn’t believe it.


We were up against some really prominent big businesses in Yorkshire and I was sure one of them would win. But that proved to be the first in a series of awards.

After winning the REYTA, we then went on to win at the Hull BID Awards, Made In Hull Awards, we’ve classed with a number of our pies in the British Pie Awards. We’ve continued our winning streak ever since, recently winning Best Free From product at the Yorkshire Post Taste Awards for our Gluten Free Succulent Steak Pie, but the REYTA was the first and it really meant a lot to us.”

Matt, Founder & Director

Special Moments...

What's been your best moment with Pie and why?

“For me every day working for Pie is enjoyable, every day is different, meeting new challenges, new customers and working with a great team.


My most enjoyable times have been the work I’ve done within the local community, with local customers and schools. Making a difference to a lovely man with Alzheimer’s because of our involvement with the Safe Places scheme, he knows that when he ventures out to pick up his Pie we have got his back and will help him remember where home is.


My visits to local schools, especially one that I’ve been involved with for two years, I hardly get chance to set up the stall before I hear ‘ Oooooh the Pie Lady is here!’.


As we move forward to spread the #PieLove further afield I look forward to many more enjoyable times.”


Lizzie Allen, Customer Relations Manager

Hull & Proud...

What's the essence of the brand, do you think?

We are all so proud of our city. It’s a down-to-Earth Northern city full of friendly people who, it would seem, love a good pie as much as they love their rugby.


Hull is at the core of who we are and although we want to take our pies to the national market in the coming year, we fully intend to retain our Hullness! Starting and growing a business here has been an incredible experience. So much support from the public, the council, the press, and a huge range of local NfPs and businesses. We’ve been humbled by just how many people want to see a young business succeed.”

Kate, Project Manager

Read more about The Pie Bakery on our news page